For years, running a small business in Africa meant relying on gut feeling, guessing what to stock, when to restock, and which customer might return. But what if I told you that the quietest shop in your neighborhood is sitting on a goldmine of untapped insights?
In this article, I share insights on how we’re moving from an economy of cash to an economy of knowledge and why this shift could redefine success for thousands of MSMEs in Africa.